Interview with Sonja, blogger behind Style Quest blog

Style Quest blog is one of our favourite, and we are so happy that we got to do an interview with Sonja, the girl behind it all.

She is a blogger, a writer, a psychologist and so much more. She created Style Quest blog as she wanted to combine all of her passions in one place, and since then her virtual space has become inspiration for readers around the world. Her name is Sonja Josipovic and besides being incredibly talented she is also one of the best persons I’ve ever met. Here’s what she shared with us…

interview style quest blog sonja

Can you tell us a bit about yourself?

I’m an ordinary girl living ordinary life in Stockholm, Sweden. I am in love with fashion, writing and psychology, and I’m grateful I get to work with things that make me happy and fulfilled. I adore animals, nature, traveling, good books and good people, and my own microcosmos where most of my time is occupied exactly by those things.

How would you describe your blog and what inspired you to start it?

It’s my virtual corner where I write about everything that grabs my attention and what I think is worth mentioning. I’m a big aesthete and my eye is easily attracted to all things pretty. That is how my blog became a collection of beautiful and inspiring stories. Besides fashion, that certainly occupies central spot on my blog, I also write about traveling, good books, inspiring people and everything that I think makes life a bit better and prettier. Like I said, I wanted my own virtual space where I’d be able to combine all of my passions. That desire inspired me to start blogging, and it’s still here inspiring me to continue.

interview style quest blog sonja

Was fashion always a big part of your life?

Ever since I was a little girl, I was impeccably dressed. My grandmother was a seamstress, and thanks to her talent and creativity, I always had special clothes. I think that those early stages affected how I expressed myself later on, as I always wanted to be myself and I never cared about trends and the uniformed crowds.

Do you have any special person whose style you really love?

I would mention Gwen Stefani because she’s brave enough to be different and be herself. We live in times when we are often told how to look, from beauty ideals to fashion trends, and it seems to me that Gwen is resisting it all. For me a style icon is any person that is being true to oneself, that doesn’t want and isn’t trying to be a copy of someone else and is not afraid to step outside the fashion norms and rules.

What inspires you?

Nowadays, I find inspiration in fall, and all the beautiful changes that are happening in the nature. Fall is the season when I write the most and I feel most productive. I always had a special connection to this time of the year.

interview style quest blog sonja

What is style for you?

It seems easier telling you who has style or not, than actually defining style itself. There’s a quote by Rachel Zoe that says: “Style is a way to say who you are without having no speak.” For me, that is the best definition of style.

What is your favourite social media platform and why?

It’s been Instagram for a while now, as I’m a big fan of photography. Thanks to this platform I discovered amazing people whose Instagram profiles look like little pieces of art.

The best side of blogging and the most challenging aspect of it?

The best side of blogging is the satisfaction that you get from doing what you love and what you enjoy. On the other hand, everything is a challenge, from the idea to the execution, writing each post, every shooting, collaboration with different brands and people. Everything is a challenge and that is exactly what pushes me forward and motivates me to be better and better.

interview style quest blog sonja in faux fur

Any advice for people who are thinking about starting their own blogs?

I don’t like giving advises, but I would like to say to everyone that money and this idea of easy earning can’t be their main reason for starting a blog. Every job that is done with dedication and commitment requires sacrifices, effort and investment, and the same goes for blogging. Nothing happens over night in any industry, and especially in a field like this where everything is unpredictable and uncertain. Everything you do you should do out of love, and don’t think about the destination too much, but enjoy the journey.

Where do you see yourself in five years from now?

I don’t like to give forecasts and to look too far ahead, but that doesn’t mean that I don’t have ambitions and plans. Every day I give myself new goals and tasks, and those successes make me happy. Well, I suggest that we meet again in five years and then we can look back and see what happened.

Don’t forget to follow Sonja on Instagram and Facebook, and check out Style Quest blog for more style inspiration.

Ivona Josipovic

Ivona Josipovic is a co-founder of The Smoke Detector, writer, fashion stylist, social media manager, curious creature, chocolate lover.

  1. I really liked your interview Sonja! (Stockholm is on my travel bucket list!) As a new blogger i realize day by day how much time and how many efforts needed for blogging. Keep up your good work!

  2. I really love the look of your website and the organization of this interview! Very great questions and wonderful responses! I wanted to say that I agree, Instagram is my favorite social media platform too! I especially love the advice question. Blogging is not something that should be started just to make a profit/income. It truly has to be a passion because the passion is what will show up in the blog and attract readers. Readers can always tell when a blogger is passionate about what they are writing about or if they are simply putting things together to earn a profit!! Keep up the fantastic job!


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