3 Danish fashion brands it girls love

We bring you 3 Danish fashion brands that it girls love.


It girls* are attracted to cool brands like bees to honey. And lately, it feels like the sweetest honey has been coming from Copenhagen Denmark, a place that has recently been positioning itself as a fashion center. When it comes to style, Danes have that ‘je ne sais quoi’ factor.  They are incredibly cool and not afraid of shaking things up. These 3 Danish fashion brands are not only it-girls approved, but ready to charm anyone who thinks fashion should be fun and enjoyable.

Stine Goya is a designer behind the namesake Danish fashion label. She started her brand in 2006 in Copenhagen and has already established herself. Her collections are shown at Copenhagen Fashion Week and sold through various retailers like net-a-porter. Collaborating with various artists and seeking inspiration in art, Stine Goya created a colorful and bold fashion universe. Prints are a big part of her world and her pieces are created as a functional wardrobe for a modern woman.

GANNI has been taking the fashion universe by storm and you might have seen their pieces on various street style photos (remember their banana T-shirt? I still think of it fondly). Founded in 2000 with a goal of creating a perfect cashmere knit, the brand has developed exponentially in the following years.

“With GANNI we wanted to do something different than the typical stereotypes of Scandinavian fashion… We sought after a more playful and effortless approach to design, that represents how I want to dress and look. Without strict dogmas or rules, but with room for personality, contrasts, and experimentation.”– Ditte Reffstrup, Creative Director at GANNI

GANNI has nailed that tricky space in fashion – creating the effortless easy-to-wear look that is still playful and fun. And there’s an army of GANNI girls to prove it.

Cecilie Bahnsen is my new fashion crush. Her latest collection at Copenhagen Fashion Week was so dreamy that I found myself wanting every piece of it. And the styling was so on point mixing feminine dresses with cool sandals and accessories. While the other lines are more affordable, Cecile Bahnsen is a luxury brand with handmade pieces. But, hey, we can still look, admire and dream, right?


* I use that term to describe fashion babes that you can see on street style photos as well as stylish girls around the globe.

Ivona Josipovic

Ivona Josipovic is a co-founder of The Smoke Detector, writer, fashion stylist, social media manager, curious creature, chocolate lover.

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