Diesel Haute Couture with Nicki Minaj, Gucci Mane and others

Diesel is taking a stand against bullying with Diesel Haute Couture campaign starring Nicki Minaj, Gucci Mane, Bella Thorn, and others.


People can be quick to judge and the internet can especially feel like a place where people release some of their nastiest comments. Just because they are virtual and not said to someone’s face, mean comments still hurt and bullying is bullying both online and IRL. Diesel is taking a stand against bullying with their latest Diesel Haute Couture (read hate couture) campaign.


Celebrities often attract big numbers of haters, so it’s no surprise that a lot of them teamed up with Diesel to make their statement. From Nicki Minaj and Gucci Mane, to Bella Thorn and Barbie Ferreira, they all regained power wearing mean comments they’ve received on their garment.

“The more you expose the hate you get treating it with irony and irreverence, the less power it has to cause harm,” explained Diesel.

The items come with a wide variety of insults turned into slogans: from ‘the bad guy’ to ‘slut’ or ‘fat’. The idea behind it is not to hide from bullying but to regain power over the hurtful comments. The collection is already in stores, and you can even create personalized pieces detailed with the worst comment you’ve ever received. A portion of the proceeds will be donated to the OTB Foundation to support anti-bullying and anti-cyberbullying programs in countries around the world.

And while you may or may not like Diesel’s campaign and collection, let’s not forget one important thing – our words carry weight. Think twice before you say/write something to someone else. Ask yourself is the same comment would hurt you. If it would, don’t post it. While it may not seem like it when you’re interacting with your phone, on the other end there’s another human, emotional and vulnerable just like any of us. Don’t spread hate, but treat the others the way you’d want to be treated. And remember, bullying is never a sign of strength and it is certainly never the right way to handle any situation.



Ivona Josipovic

Ivona Josipovic is a co-founder of The Smoke Detector, writer, fashion stylist, social media manager, curious creature, chocolate lover.

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