About us

The Smoke Detector was founded in Milan, Italy back in 2012. Finishing their master studies in fashion communication, Ivona Josipovic and Doina Tatu realized that they wanted to share their passion for fashion, photography, art and discovering cool people and places. TSD was born as a platform that shines a light on amazing people and their stories that are often overlooked by mainstream media. After running the site for over five years, the girls are proud of interviewing amazing people like Eleonora Carisi, Frank Turner, and others, as well as giving space to amazing creative projects from all around the world.

Nowadays TSD has developed into space where one can share inspiration, tips about everything cool and start a conversation about topics that are important in our society and everyday life.

If you want to know more, and for business inquiries contact us at contact@thesmokedetector.net


About Ivona Josipovic

Ivona is a co-founder of The Smoke Detector, a platform that is her space where she can write about all of her passions. Some of them include fashion, photography, art and discovering cool people and places.

Being in the writing field for six years, Ivona collaborated with magazines like Grazia, Harper’s Bazaar, Cosmopolitan, Red Milk and many others. She is no stranger to copywriting either, giving voice to some amazing brands. Nowadays she is exploring the world of social media helping clients like Telius navigate their digital presence.

Ivona is based in Stockholm and likes to spend her free time traveling, reading, petting dogs and watching her favorite TV shows.

About Doina Tatu

Doina is the other half of The Smoke Detector. For her, The Smoke Detector is a place where she can express herself freely and share her discoveries from all around the internet. Since the birth of the website, she got to meet many people and discover many inspiring stories that taught her how amazing life can be when you follow your passion.

On a professional side, The Smoke Detector made her understand she has a passion for all things Social Media related. Nowadays she works as a Community Manager for Publicis Italy, lives in Italy and divides her spare time between her dog, loved ones, and music.

She might not be so hands-on with The Smoke Detector as Ivona but promises to always share every tip she might have on beauty, music, movies, fashion, and art.